About Us

Upstream is metaphor for life and our journey in it. Sometimes it’s a shallow river where you can float and relax, or even stand up with your head above water. Other times you feel a strong current pulling you one way or another. You do your best to stay afloat but as the river picks up you lose control and get pulled under. By the time you come out you’re in a state of exhaustion and confusion. Upstream Lifestyle is about finding your flow, creating your own current and inspiring others with your story.

Our Challenge

Upstream is a challenge to wake up, to stop drifting through life and find your own flow. To lead with love and challenge the status quo. Rebel to society, authentic to yourself. This is Upstream Lifestyle. Dare to inspire!